Enterprise Feedback Management and Marketing Research

MarketTools: The Leader in Software and Services for EFM and Market Research

Congratulations to the Winners of the 2012 MarketTools ACE Awards: Recognizing the best in using enterprise feedback management to improve business results through increased customer satisfaction, employee satisfaction, and partner satisfaction.

Customer Insight Solutions for the Best Business Decisions: MarketTools® delivers actionable insights to help the world’s market leaders make better business decisions.

Is your brand on her shopping list?  Learn how to influence the consumer path to purchase -- and win the sale -- with MarketTools Shopper Research.

MarketTools Named a Leader in EFM by Forrester Research, Inc.: Download the Forrester Wave™: EFM Satisfaction and Loyalty Solutions, Q3 2011 to learn how MarketTools was named a leader in the first-ever Enterprise Feedback Management Wave.

In-the-Moment Market Research: MarketTools Mobile Research Expands the reach of your studies and helps you capture in-the-moment customer insights.

Turn Customer Feedback into Customer Satisfaction A Voice of the Customer solution with MarketTools CustomerSat turns customer feedback into positive business results.

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MarketTools Blog

Mobile, Big Data and the Distinctive Competence of MR

Creating a Multi-Country VOC Program: Key Considerations

Mobile Surveys – Supporting Global Research

How to Maximize Email Survey Response Rates

Shopper Research: Vital for Today’s Changing Market

Enterprise Feedback Management Software & Services

With the industry’s most comprehensive analytics and best Action Management capabilities, MarketTools CustomerSat gives you the actionable insights you need to turn customer feedback into customer satisfaction and loyalty.

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Market Research Software & Services

Partner with our market research and advanced analytics specialists to leverage in-depth industry expertise and innovative technologies that uncover the customer insights and optimization strategies you need.

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MarketTools Customers

MarketTools delivers enterprise feedback management (EFM) and market research solutions to leading organizations around the globe. Find out about our customer successes.

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MarketTools Presents Customer Experience Summit on “VOC Programs: Measuring the Metrics that Matter”

Veteran VOC Program Executives Discuss Metrics for Success at May 3 Event

Discount Hunters Reshaping the Grocery Shopping Experience

63% of shoppers have changed shopping habits in the past 6 months, with the majority reporting...

MarketTools Expands Shopper Research Solutions

New Technologies Increase Respondent Engagement and Provide Deeper Shopper Insights

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Featured Event

Determining the ROI of Customer Experience Initiatives

Join us in Boston for a Customer Experience Summit featuring Megan Burns, Forrester Principal Analyst serving Customer Experience Professionals, presenting a framework for assessing customer experience investments.

"MarketTools CustomerSat is a complete solution, and yet very user-friendly. I can’t tell you how thrilled we are with the interface, the account management tools, and most importantly, the results. It’s easy to use, and it really delivers.”

Cathleen Combs

Canon U.S.A.

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“There’s no one like MarketTools that goes across that many lines of products. They’re one of my more favorite companies. They’re really at that bleeding edge of technology in the market research business.”

Louise Garnett

Vice President, Outsell Scout Analytics

Outsell, Inc.

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"MarketTools CustomerSat helped us drive our recommendation rate to 94%."

Salesforce.com

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“We increased our primary satisfaction indicator by 210% since we started with MarketTools CustomerSat.”

SimplexGrinnell

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