Attitude & Usage Studies (A & U) / Segmentation

Know which Customers are Profitable, and Why

MarketTools' research studies of awareness, attitude, and usage help marketers to better understand their customers –  and their customers' knowledge, perceptions, intentions, and behaviors.  Go beyond standard attitudinal data based on what consumers say is important to them; our methodologies allow us to glean detailed consumer insights based on what they actually do (behavioral data). Dive deeper into the results with a segmentation analysis to better understand how to target your market.

Decision-making Attitude & Usage (A&U)
For marketers, uncover the shopper's path to purchase:
• How does your consumer define their shopping trip?  
• Which characteristics are more influential for business buyers and users?
• Which messages resonate with which buyer type?

Consumption Attitude & Usage (A&U)
Learn how satisfied customers are with your offer, and answer such questions as:
• Who uses my brand and my competitors’ brands?  
• What “spaces” do the various brands occupy? Is there an unmet need?
• Which attributes promote repeat purchase?

► Contact us to learn how MarketTools can help you better understand your customers through Attitude & Usage (A & U) research.

Segmentation Analysis

At MarketTools, we look at segmentation from a strategic perspective to deliver a multi-dimensional view of your target audience.  Our advanced respondent engagement tools allow us to conduct comprehensive studies while retaining exceptional data quality. Using models specifically suited to large data sets, we provide truly objective results for your strategic decisions.

Precisely Target Your Audience
Our highly dimensional data sets and advanced models deliver precision targeting.

Understand Multiple Stakeholder Goals
Home in on the important variables that drive your target segments, and minimize the noise of extraneous data.

► Contact us to learn how MarketTools can help you more effectively target your customers through segmentation studies.