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Connect with Your Target Market in New Ways
MarketTools has pioneered mobile market research since 2007. Our Mobile Research solutions expand your opportunities to reach and engage with audiences using smartphones, tablets, and other mobile devices.
Mobile research is ideal for conducting in-the-moment shopper research, mobile advertising testing, and experiential studies. Mobile devices can also help you enrich your research insights and add color and flavor to research results by allowing you to capture and analyze videos, pictures, audio and diaries from respondents.
Conduct Surveys Across an Array of Mobile Devices
MarketTools can help you develop and deploy mobile studies to reach smartphone users using web-based surveys for mobile browsers, as well as standard cell phone users using SMS/WAP surveys. Initiate your studies with email invitations, QR codes, social media promotions and more, and take advantage of a variety of question types to effectively engage your audience.
Engage Customers and Touch Hard-to-Reach Audiences
MarketTools Mobile Research delivers an engaging survey experience to audiences who expect the kind of quick and meaningful interactions that are inherent to mobile devices. In addition to surveys, your customers can share creative feedback via photos, videos, texts and more. Mobile studies allow you to connect with customers in new spaces and times – to “watch” consumers interact with products in their home and gain shopper insights where and when purchase decisions are made.
Mobile research tools also give you the opportunity to address hard-to-reach audiences, such as youth, males 18-25, and customers who may not have ready online access via computers (in developing countries, for example), by engaging them on their preferred device.
Enhance Current Research Methodologies
Our mobile research tools allow you to enrich quantitative insights with qualitative responses from your audience, and make it easier to target specific consumer segments. Transform Attitude & Usage studies (A&Us) by gathering videos and photos from respondents to bring the numeric data to life with real-world examples, and capture “day in the life” scenarios with mobile ethnographies. Conduct location-specific research using the GPS capabilities in mobile devices. You can also use our mobile technology to create an online “focus group” by setting up a mobile Pop-Up Community.
Real-Time Results, Accessible On Demand
MarketTools delivers your mobile research results as they happen, through online reporting portals that make it easy to monitor responses, adjust parameters, and share data. Our experts can combine your mobile data with other online study data, using our market research software solutions to seamlessly integrate mobile results with other online research for a holistic view of your market.
Making Good on Mobile's Global Promise: Research Report
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