Optimization Research

Make Better-Informed Decisions

MarketTools Optimization Research is designed to help you guide business investments when the market, messaging and features are all moving targets.  We help you prioritize or narrow down business options – such as features, line extensions, packaging and pricing – to make decisions that will maximize results.  MarketTools provides models for Line Optimization, Feature Optimization, Price Optimization, Positioning Optimization, and Package Optimization that collect real consumer input, test scenarios against the data, and make informed choices for your product, brand and business.

Prioritize options to maximize business results.

MarketTools’ optimization research methodologies help you prioritize or narrow down your range of options, which can include line extensions such as flavors or features, packages and pricing. We also craft specialized optimization research projects based on your specific needs.

Make better predictive decisions with industry-leading analytic tools & methodologies.

We offer the talents of some of the market research industry's leading optimization experts, and implement studies using tools such as our cloud-based Optimization Simulator to make it easier to apply and share predictive insights.

Maximize insights with predictive models from many disciplines.

Our Advanced Analytics include Conjoint Analysis, Shapley Value Analysis, the Kano Quality Model, and standard models like Max Diff Analysis, van Westendorp Price Sensitivity Analysis and the Gabor Granger Pricing Method.

► Learn how our optimization experts help to improve the effectiveness of your planning and forecasting processes.