MarketTools Pop-up Communities™

Get Fast Qualitative Insights from a Quick-Turn Online Community

MarketTools Pop-up Communities™ provide a solution for obtaining rich, qualitative consumer data – through online communities structured to collect insights on specific topics from a designated audience in a short timeframe.  Designed to deliver full service, targeted research programs over a two- to six-week duration, Pop-Up Communities provide faster results than the traditional market research online community (MROC), and offer deeper feedback than a standard focus group.

The MarketTools world-class services team will work with you to deliver a short-term research community designed to your specifications, to help you: 

Add Depth and Color to Research Data

Pop-Up Communities allow you to engage with community members using interactive forums, blogs, polls, galleries, links to conversations on social media sites, and more.  Participants deliver their input using comments (for verbatim quotes), images and video to provide real-world feedback that offer clear examples of how brands, products and categories relate to individuals’ lifestyles.

Test Hypotheses and Validate Results

Use idea voting to identify new opportunities, mine feedback to understand the real-life language that consumers use to describe product attributes, and uncover unarticulated needs in context of a natural discussion flow.  Communities also allow you to explore the “why” behind unexpected results from quantitative research, and obtain details to understand what distinguishes a specific audience segment.

Get Qualitative Feedback Quickly with a Turnkey Solution

A MarketTools Pop-Up Community will deliver the results you need within weeks.  Our experts use our industry-leading Community Manager software to set up a short-term research community designed to your specifications, find the right community participants, and collaborate with you to develop content, exercises, surveys and other engagement tools to elicit thoughtful feedback from community members.  The short term duration of the community ensures that participants stay focused and engaged – so you get better quality responses. 

► Contact us now to learn how MarketTools Pop-Up Communities can deliver rich, qualitative insights in just weeks.