American Families are Cutting Back on Back-to-School Shopping
Zoomerang, August 2008
60 percent of parents and 62 percent students report that they are cutting back on shopping for the upcoming school year.
Weak Economy and High Gas Prices Forcing Parents and Students to Reduce Spending, Find Creative Ways to Save and Deal with Emotional Impact of Tighter Wallets
Parents cutting back:
Students cutting back:
U.S. economy impacting lives:
Drive less due to high gas prices:
TrueSample: A Real Solution to a Fundamental Problem
Measurably improve the quality of online sample.
Solving the Innovation Breakdown
Ideas & solutions to break through barriers.
Solving Idea Overload
How online communities reveal the real opportunities in a sea of ideas.
Learn How to Write More Effective Concepts
Successful new products start with a well-defined concept.
In Search of Better Sample
Addressing the research industry's need for quality online data.
Our clients include 400+ of the Fortune 500 as well as many small- and medium-sized businesses and organizations.
Over a quarter billion surveys, quality–assured global panel, 400+ of Fortune 500
What's Happening
America's Fastest-Growing Private Companies
Inc. Magazine, August 25, 2008
MarketTools, Inc. today announced that it has been ranked No. 2,766 on Inc.'s annual ranking of the 5000 fastest-growing private companies in the country. This is the second year in a row that MarketTools has been recognized. The list is the most comprehensive look at the most important segment of the economy—America's entrepreneurial companies. Taken as a whole, these companies represent the backbone of the U.S. economy.
Arnold named President & CEO
MarketTools, August 12, 2008
MarketTools today announced that Scott Arnold has been named President & Chief Executive Officer, and Amal Johnson has been elected as the Chairman of the Board of Directors. Scott Arnold joined MarketTools in July 2007 as Chief Operating Officer and has led the execution of the company's operational and corporate strategy, focusing on company-wide initiatives to drive profitable growth. Scott joined the MarketTools Board in March 2008. Amal Johnson has served as CEO since July 2005, during which time she led MarketTools' growth in technology and service innovations and was instrumental in more than doubling overall revenue.
Getting Back to the Basics
Research Business Report, July - August, 2008
For years, research agencies have moaned about clients pressuring them to field unreasonably long or burdensome surveys, and having limited recourse. Now, MarketTools' (San Francisco, CA) TrueSample data quality initiative, in cooperation with several major clients is extending its focus. It will promote quality by creating an objective, quantitative measure that optimizes survey design from the perspective of respondents.
The Business of Being Social
Baseline Magazine, July 30, 2008
Social networks aren't just for fun anymore. Some Companies use them to accomplish serious business.
Del Monte is even further along, reaching out to its customers with two existing social nets and a third on the way. The targeted audiences for these communities were chosen very carefully: people who are passionate about dogs ("I Love My Dog") and children ("Moms Online Community"). The soon-to-be-added "I Love My Cat" network is aimed at an equally ardent group of Del Monte customers.
Del Monte is even further along, reaching out to its customers with two existing social nets and a third on the way. The targeted audiences for these communities were chosen very carefully: people who are passionate about dogs ("I Love My Dog") and children ("Moms Online Community"). The soon-to-be-added "I Love My Cat" network is aimed at an equally ardent group of Del Monte customers.
ZoomPanel on GMA
ABC News, July 21, 2008
How to Get Free Stuff for Your Opinion: Online Surveys, Feedback Programs, Parties Could Net Free Goods for You.
Most people get a kick out of sharing their opinions about products and services, and just about everyone loves free stuff. A combo of the two -- no-cost rewards for your thoughts -- can feel like hitting the jackpot for many of us.
Most people get a kick out of sharing their opinions about products and services, and just about everyone loves free stuff. A combo of the two -- no-cost rewards for your thoughts -- can feel like hitting the jackpot for many of us.
Web 2.0: Democratising Innovation
Financial Times, July 11, 2008
Where do winning ideas come from? For most companies, the answer is from a select group of people in Research and Development, new product development (NPD), or marketing.
Today, however, a growing number of organisations are harnessing the power of the web to capitalise on the wealth of ideas among their customers and that often neglected source of inspiration, their rank and file employees. These companies are living the adage that there is "no monopoly on great ideas", causing a shift in the direction of innovation while at the same time outsmarting the competition.
Today, however, a growing number of organisations are harnessing the power of the web to capitalise on the wealth of ideas among their customers and that often neglected source of inspiration, their rank and file employees. These companies are living the adage that there is "no monopoly on great ideas", causing a shift in the direction of innovation while at the same time outsmarting the competition.